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BTL agency in Lima & across Peru
We design and run BTL activations that connect your brand with people: sampling, street marketing, trade marketing and pop-ups, with field teams and measurable results on the coast, in the highlands and the jungle.
01 — What BTL is
BTL activations with real boots on the ground
BTL (Below The Line) marketing creates direct, memorable experiences between your brand and the consumer. At Diagonal we produce it end to end: from the creative concept to logistics, field staff and the results report — with the same quality in Lima and any region of Peru.
- Nationwide coverage: 24 regions, coast, highlands and jungle
- In-house field staff, hosts and supervision
- Permits, routes and logistics handled
- Reach and conversion report at wrap
02 — What's included
One partner, from idea to wrap
Sampling
Tastings and product hand-outs with routes, permits and real-time traceability.
Street marketing
High-impact street and guerrilla actions to plant your brand where your audience is.
Trade marketing
Point-of-sale activation, displays and POP material that move conversion.
Pop-ups & activations
Temporary brand spaces, launches and interactive experiences.
03 — Real cases
Brands that already trust Diagonal
We've produced activations for WOW (Ica Harvest), Yanbal (Total Block Beaches) and field campaigns for BCP — real activations, not promises.
Does your next campaign start today?
Tell us what you need and we'll put together a proposal. Zero bots: a real person from the team replies.
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